SEO Uzmanı 11

Arama motoru optimizasyonu, web sitelerini arama motorlarının elan palas bir şekilde anlayabilmesine “taramasına” imkân sağlayacak şekilde arama motorlarının kriterlerine elverişli hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgili arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak söyleyiş edilmektedir. Arama motorları arama neticelerinin suistimal edilmemesi derunin bu kriterleri yayınlamamaktadır, ancak temelı ipuçları verilerek en azcaından nelerin konstrüksiyonlmayacağı dair vukuf vermektedir. İnternetin yevmi evetşamda ve kazançlı anlamda enerjisinin artması neticesinde çabucak yaygınlaşmaya esaslamıştır. Dijital pazarlamanın bir alt koludur.

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